More acts of self-promotion

In classical thinking, it's good to have a product before you begin promotion. After all, what's the point of generating a buzz if you have nothing to offer the consumer directly? But in this day and age, the rule doesn't always hold true. In fact, for many products to see the light of day, companies have to see if it is capable of generating a buzz first.
As some people might know, I have spent the last few months not only monitoring trends in marketing and advertising, but also producing a book. It's a full length novel with a new take on vampires that I've been kicking around for years but only recently finished. As such, I'm now staring down the business end of the book, hoping to find the appropriate resources to get it to the next level... and one of those steps includes practicing my ability to talk about it.
As such, I getting infront of the microphone tomorrow for an interview on the Metro State radio show "Issue at hand". We'll be talking about my book "Forever Falling", and maybe a few other topics.
If you're curious to hear about it, you can stream the broadcast online at metradio.mscd.edu and we'll be on a 2pm MST.
Then feel free to drop a note here and let me know what you think.
Here's to shameless self-promotion, and being the buzz!